Strategy with a purpose.
Monthly content and customer-acquisition direction built around a priority audience, a meaningful offer and one principal commercial action.
1. SERVICES / SOCIAL-LED CUSTOMER ACQUISITION
Good socialcontent shouldlead somewhere.
We plan, create and manage the social content and customer conversations that help independent businesses become easier to discover and more compelling to choose.
ONE CONTINUOUS PARTNERSHIPSCROLL TO EXPLORE ↓
2. THE PARTNERSHIP
A clearer reason
to choose you.
We begin with the customer and the action that matters to your business. Then we build a consistent monthly creative and social approach around it, with practical attention to what happens after someone discovers you.
FOUNDING PARTNERSHIPSocial Discovery &
Social Discovery &
Customer Acquisition
Partner
One focused, ongoing partnership combining strategy, original content, publishing, customer conversations and practical conversion support.
FOUNDING RATE / FIRST FIVE ACCEPTED BUSINESSES
$895
CAD / MONTHInitial six-month agreement.
Billed monthly in advance.
This introductory rate is limited to the first five accepted founding businesses, not five simultaneous start dates. Acceptance and scheduling depend on fit and available production capacity. Applicable taxes or separately agreed additional work are not included in the displayed rate.
3. WHAT'S INCLUDED
Think. Create.
Improve.
Your social presence should have a point of view and a practical job to do. Our monthly service connects customer insight to content, conversations and the next step.
THE INSIGHTThink.
Understand who we're speaking to and what will make them care.
THE EXECUTIONCreate & connect.
Produce distinctive work, publish it and respond to real people.
THE INTENTIONImprove.
Help interest become action, then learn what deserves attention next.
Original content production.
One scheduled content-capture session per month, approximately 60 to 90 minutes within agreed travel boundaries, plus up to four original short-form videos and four supporting feed posts.
Stories & publishing.
Instagram Stories approximately two to three days per week. Publishing on Instagram and one agreed secondary platform, with content adapted rather than separately produced for each.
Customer conversations.
Comment and direct-message handling during two agreed weekday response windows. Complex customer-service matters are referred back to your team.
A clearer next step.
Basic improvements to the customer path from social discovery to inquiry, booking or visit, plus one simple introductory inquiry flow where technically appropriate.
Monthly learning.
One concise report on content response and available customer-action signals, with practical recommendations for the following month.
One consolidated creative revision round is included, with sensible exceptions for factual or sensitive corrections.
4. HOW WE WORK
A considered
way forward.
A clear process makes room for better creative work. We agree on the objective, organize production, create and publish, then review the signals that matter.
EADWEARD MUYBRIDGE / ARCHIVAL MOVEMENT STUDY / NOT A CLIENT PROJECT
Tell us about your business.
We start with a short fit conversation about the audience, your offer and the commercial change you want.
Get a focused proposal.
If the partnership fits, we confirm scope, channels, production arrangements, terms and a realistic start date.
Create, approve and publish.
We plan content, capture and produce it, manage approvals, then publish and support the agreed conversations.
Review what happens next.
We assess useful response and available customer-action signals, then refine the next cycle.
5. WHO WE WORK WITH
The right kind
of ambitious.
We work best with independent owners and small teams who have something genuinely worthwhile to offer, a clear customer action they want to encourage and the ability to welcome additional interest.
That could mean a boutique people want to browse, a studio people want to book, a café people want to visit or a service people want to inquire about.
We begin in Greater Victoria and consider other markets when production arrangements make sense.
WELLNESS & FITNESSFASHION & RETAILCAFÉS & HOSPITALITYBOOKSTORESCREATIVE EXPERIENCESAPPOINTMENT-LED SERVICES
Good fit also means an accessible decision-maker, timely approvals, realistic expectations and a workable budget.
6. FOCUSED BY DESIGN
One partnership.
Clear boundaries.
Our founding partnership is deliberately focused. It isn't an unlimited outsourced marketing department, and we'd rather be clear about that from the beginning.
- Paid advertising and media buying
- Extra filming sessions
- Extensive travel
- Full website builds
- Complex CRM projects
- Unlimited revisions
- Round-the-clock customer service
- Influencer fees or guaranteed sales
These services are not included in the monthly retainer. Additional work can be assessed and agreed separately where feasible.
7. GOOD QUESTIONS
Let's make
it clear.
The details should be as considered as the creative work. Here are a few things you may reasonably want to know.
Is paid advertising included?
No. This founding partnership focuses on social strategy, original content, publishing, community response and basic conversion support. Paid media spend and ad management are not included.
Do you work outside Greater Victoria?
Potentially. Greater Victoria is our initial production base. Work elsewhere depends on travel, content-capture logistics and a scope we can deliver well.
What do you need from our team?
Access to the right people, platforms and brand information; accurate offers and booking details; appropriate content permissions; and timely feedback and approvals.
Can you guarantee more bookings or sales?
No. We work toward a defined commercial objective and report meaningful signals that can be observed. We do not guarantee revenue or present unverified outcomes as fact.
Can we request extra production or other services?
We can assess additional requirements separately. They are not automatically included in the monthly rate, and we'll only recommend work that makes sense for your objectives and our capacity.
What does the founding rate commit us to?
The first agreement runs for six months at CAD $895 per month, billed in advance. The full six-month service fee is CAD $5,370 before applicable taxes or separately agreed additional work. Exact deliverables and working arrangements are confirmed in a written agreement.
8. YOUR TURN
Your business
already has
something worth choosing.
Let's find a better way to bring it to the people who matter. Tell us what you're building and what you'd like more customers to do.
Tell us about your business